Building Relationships in the Cannabis Industry

A Guide for BIPOC Women Entrepreneurs

Networking is essential for building a successful career in the cannabis industry. By connecting with like-minded individuals, industry leaders, and potential clients, you can expand your professional network, learn from others’ experiences, and discover new opportunities.

The Importance of Networking

• Building Relationships: Networking allows you to build lasting relationships with other professionals in the cannabis industry.
• Learning and Growth: Connecting with industry leaders can provide valuable insights, mentorship, and opportunities for professional development.
• Finding Opportunities: Networking can help you discover new job opportunities, partnerships, and collaborations.
• Building Credibility: Establishing yourself as a respected member of the cannabis community can enhance your credibility and reputation.

Networking Strategies for BIPOC Women

1. Attend Industry Events and Conferences:
   • Cannabis Industry Association (NCIA) Events: https://thecannabisindustry.org/
   • Women Grow Conferences: https://womengrow.com/
   • Minorities for Medical Marijuana (MMM) Events: https://minorities4medicalmarijuana.org/
   • Local Cannabis Industry Events: Check your local chamber of commerce or cannabis association for events in your area.
2. Join Online Communities and Forums:
   • LinkedIn Groups: Join relevant LinkedIn groups focused on cannabis, women in business, and BIPOC entrepreneurship.
   • Cannabis-Focused Forums: Participate in online forums and discussion boards to connect with other industry professionals.
   • Social Media: Follow industry influencers and participate in relevant hashtags on platforms like Instagram, Twitter, and Facebook.
3. Volunteer for Industry Organizations:
   • Cannabis Industry Associations: Volunteer for local or national cannabis industry associations to get involved and meet other professionals.
   • Non-Profit Organizations: Volunteer for non-profit organizations focused on cannabis advocacy or social justice.
4. Attend Cannabis-Focused Workshops and Trainings:
   • Industry-Specific Workshops: Attend workshops and training programs that can help you develop new skills and knowledge.
   • Mentorship Programs: Look for mentorship programs that can connect you with experienced professionals in the cannabis industry.
5. Leverage Your Professional Network:
   • Reach Out to Contacts: Reach out to your existing professional network and let them know you’re interested in connecting with people in the cannabis industry.
   • Attend Industry-Related Events: Attend events that are relevant to your professional background, even if they aren’t specifically cannabis-focused.
6. Be Proactive and Consistent:
   • Follow Up: Follow up with people you meet at events or online to maintain relationships.
   • Be Consistent: Make networking a regular part of your professional development routine.

Tips for Effective Networking

• Be Authentic: Be yourself and let your personality shine through.
• Be Prepared: Have a brief introduction and elevator pitch ready to share with potential connections.
• Listen Actively: Show genuine interest in others and listen attentively to what they have to say.
• Follow Up: Follow up with people you meet to maintain relationships and continue the conversation.
• Give Back: Offer to help others in the industry, even if you don’t have anything to gain immediately.

By following these tips and actively participating in the cannabis industry community, you can build strong relationships, expand your professional network, and create new opportunities for success. Remember, networking is an ongoing process, so be patient and persistent.