McKenzie Jensen isn’t your stereotypical cannabis industry professional. This self-described “curious, thoughtful, and reliable” leader brings a unique blend of customer service expertise and unwavering passion to her role as Senior Manager of Onboarding at LeafLink, a leading wholesale cannabis marketplace. In this interview, McKenzie dives deep into her unexpected path into cannabis, the power of a supportive community, and the importance of breaking down barriers for women and non-gender conforming individuals in this burgeoning space.
Finding Her Passion in Unexpected Places
McKenzie’s journey began, like many in the cannabis industry, as a consumer. She discovered cannabis at a young age and has long been an advocate for its potential. However, a career in the legal cannabis industry wasn’t initially on her radar. “It wasn’t until a former co-worker recommended LeafLink that I even considered it,” she admits. Intrigued by the opportunity, she took the leap, and nearly five years later, her love for the plant and the industry continues to grow.
Building a Dream Team for Onboarding Success
McKenzie’s role at LeafLink focuses on creating a seamless onboarding experience for new customers. She leads a team passionate about understanding each client’s specific needs and ensuring they have the tools and training to thrive on the LeafLink platform. “We’re the first impression of LeafLink for many customers,” she explains, referencing Chip Heath and Dan Heath’s book, The Power of Moments. “Our team takes pride in creating positive and informative interactions that set our customers up for success.”
From Healthcare to Highlighting Customer Success
McKenzie’s previous experience in customer success for a healthcare startup provided valuable skills that she now leverages at LeafLink. “The fast-paced environment and focus on customer training directly translated to my role here,” she says. She emphasizes the importance of tailoring onboarding experiences to individual learning styles, a strategy that empowers customers to adopt the platform quickly and efficiently.
Key Takeaways from McKenzie’s Journey
- Embrace Curiosity: McKenzie highlights the power of curiosity in her success. Never stop asking questions and seeking knowledge to expand your skillset and understanding of the industry.
- Find Your Tribe: The cannabis industry is known for its supportive community. Seek out mentors, colleagues, and connections who share your passion and can help guide your path.
- Lifelong Learning is Key: The cannabis industry is constantly evolving. Stay up-to-date on industry trends, regulations, and product innovations.
- Champion Sustainability: As the industry matures, a focus on environmentally friendly practices is crucial. Support companies that prioritize sustainability initiatives.
- Hold Leaders Accountable: Advocate for diversity, inclusion, and equity within the cannabis space. Support brands that are transparent about their efforts to create a welcoming environment for all.
Breaking Down Barriers for Women and Non-Gender Conforming Individuals
McKenzie acknowledges the challenges faced by women and non-gender conforming individuals in the cannabis industry, which has traditionally been male-dominated. She encourages holding industry leaders accountable for diversity and inclusion efforts, and highlights the importance of supporting social equity brands.
Shifting the Conversation Around Cannabis
McKenzie emphasizes the need to break down the stigma associated with cannabis use. “We need to move beyond the stoner stereotype,” she argues. “Cannabis has the potential to improve lives in numerous ways, and we should celebrate its positive impact on wellness and the economy.”
The Road to Normalization
McKenzie believes education is key to normalizing cannabis. Open conversations about the therapeutic benefits of cannabis and its economic potential can help shift public perception.
Connect with McKenzie
While McKenzie isn’t active on social media, you can reach out to her directly via email at mckenzie.jensen@leaflink.com.
McKenzie Jensen’s story is an inspiration to anyone considering a career in the cannabis industry. Her passion, dedication to customer success, and commitment to inclusivity are paving the way for a more diverse and thriving future for this exciting and ever-evolving space.
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