In this interview, we chat with Toni Forge, a powerhouse attorney and co-founder of 4Leaf Consulting, a California cannabis licensing and compliance consulting firm. Toni offers invaluable insights for aspiring cannabis entrepreneurs, shares her personal journey into the industry, and sheds light on the challenges and opportunities facing women of color in this ever-evolving space.
Building a Cannabusiness Empire: 4Leaf Consulting Explained
Toni, alongside her co-founder, launched 4Leaf Consulting in 2016. The firm caters specifically to California cannabis businesses, guiding them through the intricacies of local and state licensing, navigating complex regulations, and formulating strategic partnerships. Their expertise extends to contract negotiation, operational strategies, and even securing competitive licenses for clients. When asked what sets 4Leaf Consulting apart, Toni emphasized their commitment to providing clients with “accurate and realistic advice,” ensuring informed decision-making throughout the journey.
From Litigator to Cannabis Champion: Toni’s Unexpected Path
Toni’s legal background boasts an impressive 30 years of experience as a litigator and business attorney. However, a career shift into the cannabis space wasn’t initially on her radar. It was a friend’s encouragement in 2016 that sparked the idea for 4Leaf Consulting. While her initial venture was solo after her co-founder departed, Toni has built a thriving business grounded in her legal expertise and a deep understanding of business development.
Key Takeaways:
- Believe in Yourself and Your Vision: Toni attributes much of her success to unwavering self-belief and a strong network of support.
- Embrace New Horizons: Don’t be afraid to explore uncharted territories like Toni who ventured into the cannabis industry from a legal background.
- Seek Mentorship and Build Your Network: Surround yourself with supportive individuals who can offer guidance and collaboration opportunities.
Challenges and Triumphs: A Woman in Cannabis
Toni doesn’t shy away from acknowledging the challenges she’s faced as a woman, particularly a Black woman, in the legal community. This experience unfortunately translated into the cannabis industry as well. However, Toni’s determination to succeed shines through her commitment to social equity applicants and operators. By empowering them with the tools and knowledge they need, Toni aspires to see a more diverse and inclusive cannabis landscape.
The Future of Cannabis: Toni’s Perspective
Toni highlights the need for federal descheduling of cannabis as a critical step towards unlocking capital opportunities and legal protections for operators. While the emergence of new open markets excites her, the continued federal illegality remains a major concern. When it comes to advice for aspiring women in cannabis, Toni’s message is clear: “Go for it! Don’t let fear hold you back.”
Connect with Toni and 4Leaf Consulting:
Website: https://www.4leafinc.com/
Email: toni@4leafconsulting.com
IG: @4LeafConsulting
We at Weed Queens are grateful to Toni Forge for sharing her wisdom and valuable insights. Her dedication to empowering women and fostering a more inclusive cannabis industry is truly inspiring.
Weed Queens 