Nicole Stover isn’t your average entrepreneur. Nestled amidst the emerald embrace of California’s Trinity County, this wife, mother, and passionate dog enthusiast shatters stereotypes with her multifaceted career. She’s a writer, editor, publisher, and the force behind Lit Life Media, a marketing and promotional powerhouse for the cannabis and psychedelic industries. But her journey to the top wasn’t a straight line – it was paved with passion, resilience, and a deep love for the plant.
Building a Brand with Authenticity
Lit Life Media isn’t your typical marketing agency. Nicole takes a deeply personal approach, fostering genuine connections rather than pushing sales. Every product she endorses is personally sampled, ensuring authenticity and a commitment to promoting only what she truly believes in. This resonates with clients and fosters long-lasting relationships within the industry.
A Woman Thriving in a Man’s World
The cannabis industry is known for being male-dominated, and Nicole acknowledges the challenges women face, from underestimation to negativity from other women. Yet, she remains undeterred. Her focus is on collaboration and mentorship, aiming to create a more inclusive space for future generations of Women of Color (WOC) in the industry. “There’s a significant amount of negativity from other women in the field,” she admits. “This has been surprising and disheartening… Recognizing that change begins with oneself, I’ve made concerted efforts to reach out, engage in open dialogues, and extend support to other women in the industry.”
Key Takeaways:
- Embrace your individuality! It’s your unique perspective that sets you apart and resonates with your audience.
- Build genuine connections. Authenticity goes a long way in establishing trust and fostering long-lasting relationships.
- Be a champion for ethical practices. Upholding your values builds integrity and a strong reputation.
- Education is key. Advocate for responsible consumption and empower people through knowledge.
- Collaboration is crucial. Building a strong network fosters inclusivity and paves the way for collective success.
Connect with Nicole Stover and Lit Life Media:
- Website: https://www.litlifemedia.com
- Email: info@litlifemedia.com
- Instagram: @litlife_media
Shouting Out the Queens of Weed:
Nicole extends a special shoutout to these inspiring women who are making waves in the cannabis industry:
- Melissa Wight: Owner of Cali Love Dispensary and Mt. Momma Cannabis in Trinity County, CA. A powerhouse grower, business owner, and friend. Find Melissa on Instagram: @calilovetrinity
Breaking Barriers and Normalizing Cannabis
Nicole emphasizes the importance of education in dismantling the stigma surrounding cannabis. She advocates for responsible consumption practices while celebrating the economic benefits, medical potential, and social justice implications of a thriving cannabis market. “The cannabis industry generates substantial revenue, creating jobs, stimulating local economies, and contributing to tax revenues. By celebrating and normalizing this market, we support economic growth and stability,” she explains.
Looking to Get Involved?
Nicole offers aspiring women in cannabis some valuable advice: Build a strong support network, be adaptable in this ever-evolving industry, and believe in the value you bring. She also highlights the importance of mentorship programs and equitable hiring practices to create a more inclusive space for WOC.
Nicole Stover’s journey is a testament to the power of passion, perseverance, and a commitment to making a difference. She’s not just a successful entrepreneur; she’s a champion for ethical practices, responsible consumption, and inclusivity within the cannabis industry. As Nicole and other inspiring women continue to break down barriers and educate the public, the path towards a more normalized and thriving cannabis market becomes brighter. It’s a future Nicole Stover is actively helping to shape, one empowered connection and informed conversation at a time.
Weed Queens 